YOU DISCOVER DEEP CUSTOMER INSIGHTS.
Eliminate false assumptions about your market and product with Customer Snapshots. Built from investigative email interviews with your customers or leads.Learn more
Goal DRIVEN Investigation
To help you discover meaningful insights, we set our investigative goals to answering:
1) why customers value your product? and
2) how customers decide to start using your product?
To achieve these goals, first we engage your customers in structured email interviews about your product.
Then we summarize each interview with a 6 signal customer snapshot, phrased in customer's own words.
6 Signal Customer Snapshot
3 value signals
Reveal why customers value your product
— context in which your customers are or will be using your product.
— issues or problems that your product helps resolve or relieve.
— positive outcomes or benefits that are acquired by using your product.
3 decision signals
Reveal how customers decide to use your product
— apprehensions or deal breakers that can stand in the way of using your product.
— most valued product aspects or features that drive customers to use your product.
— other products or solutions that customers have used to address their stated needs.
Customer Snapshots help you:
Uncover why your product is important to your customers
Illustrate when, where, and how customers prefer to use your product
Align your entire product team through a rich understanding of customers
Facilitate the creation of customer profiles, avatars, and personas
Spotlight the best ways of marketing your product to your target customers
Streamline growth by eliminating false assumptions about your customers
how it works
We do the heavy lifting of conducting interviews and building Customer Snapshots, while you focus on what’s really important — making discoveries and gaining customer insights.
NEED TO START
- a product or service
- customers or leads
- You choose an interview incentive
- You invite interview participants
- We conduct interviews
- We build customer snapshots
- customer snapshots
- interactive report dashboard
- interview transcripts
- noteworthy interview quotes
get Deep Customer Insights
ELIMINATE FALSE ASSUMPTIONS
why not just
run a survey?
Surveys are great for measuring, but not so good for discovering.
Vayoola's interviews are designed to uncover the “unknown unknowns" of your product-market-message fit — i.e. those variables that are affecting your business, but are currently unknown to you and your team.
Open-ended survey questions can be interpreted and answered differently by different people.
In contrast, we proactively drive each customer interview towards specific interview goals, which are defined by Vayoola’s 6 signals.
Open-ended survey questions can produce answers of varying depth.
We tackle this issue through engaging participants in interactive and structured interviews that consistently yield a set of rich and detailed responses.