YOU DISCOVER DEEP CUSTOMER INSIGHTS.
Eliminate false assumptions about your market and product through investigative customer interviews, conducted by real people via email.Learn more
Goal DRIVEN INTERVIEWS
To help you discover meaningful insights, we set our investigative goal to answering:
1) why customers value your product? and
2) how customers decide to start using your product?
To achieve the goal above, we engage your customers in structured email interviews about your product. In each interview we aim to capture the following 6 signals:
3 value signals
Reveal why your customers value your product
— context in which your customers are or will be using your product.
— customer needs that your product is addressing in the stated context.
— benefits derived from having your product address stated customer needs in the stated context.
3 decision signals
Reveal how customers decide to use your product
— apprehensions or deal breakers that can stand in the way of choosing your product.
— features and other criteria that your product must have in order to get chosen.
— other products or solutions that customers used in the past to address their stated needs.
This can help you:
Uncover why your product is important to your customers
Illustrate when, where, and how customers prefer to use your product
Align your entire product team through a rich understanding of customers
Facilitate the creation of customer profiles, avatars, and personas
Spotlight the best ways of marketing your product to your target customers
Streamline growth by eliminating false assumptions about your customers
how it works
We do the heavy lifting of conducting interviews, while you focus on what’s really important — making discoveries and gaining customer insights.
NEED TO START
- a product or service
- customers or leads
- You choose an interview incentive
- You invite selected participants
- We conduct interviews
- 6 investigated signals per interview
- noteworthy interview snippets
- interview transcripts
get Deep Customer Insights
ELIMINATE FALSE ASSUMPTIONS
why not just
run a survey?
Surveys are great for measuring, but not so good for discovering.
Vayoola's interviews are designed to uncover the “unknown unknowns" of your product-market-message fit — i.e. those variables that are affecting your business, but are currently unknown to you and your team.
Open-ended survey questions can be interpreted and answered differently by different people.
In contrast, we proactively drive each customer interview towards specific interview goals, which are defined by Vayoola’s 6 signals.
Open-ended survey questions can produce answers of varying depth.
We tackle this issue through engaging participants in interactive and structured interviews that consistently yield a set of rich and detailed responses.
- Only pay for what you need