We INVESTIGATE. 
YOU DISCOVER DEEP CUSTOMER INSIGHTS.

Eliminate false assumptions about your market and product with Customer Snapshots. Built from investigative email interviews with your customers or leads.

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Goal DRIVEN Investigation

To help you discover meaningful insights, we set our investigative goals to answering:

1) why customers value your product? and
2) how customers decide to start using your product?

To achieve these goals, first we engage your customers in structured email interviews about your product.

Then we summarize each interview with a 6 signal customer snapshot, phrased in customer's own words.

6 Signal Customer Snapshot

3 value signals  
Reveal why customers value your product

Context

— context in which your customers are or will be using your product.

Pains Relieved

— issues or problems that your product helps resolve or relieve.

Gains Received

— positive outcomes or benefits that are acquired by using your product.

How can this help me?

3 decision signals
Reveal how customers decide to use your product

Concerns

— apprehensions or deal breakers that can stand in the way of using your product.

Delights

— most valued product aspects or features that drive customers to use your product.

Alternate Solutions

— other products or solutions that customers have used to address their stated needs.

Customer Snapshots help you:

Uncover

Uncover why your product is important to your customers

Illustrate

Illustrate when, where, and how customers prefer to use your product

AligN

Align your entire product team through a rich understanding of customers

Facilitate

Facilitate the creation of customer profiles, avatars, and personas

Spotlight

Spotlight the best ways of marketing your product to your target customers

Streamline

Streamline growth by eliminating false assumptions about your customers

how it works

how it works

We do the heavy lifting of conducting interviews and building Customer Snapshots, while you focus on what’s really important — making discoveries and gaining customer insights.

WHAT YOU'LL
NEED TO START

1
  • a product or service
  • customers or leads

The
process

2
  • You choose an interview incentive
  • You invite interview participants
  • We conduct interviews
    via email
  • We build customer snapshots

What you
will get

3
  • customer snapshots
  • interactive report dashboard
  • interview transcripts
  • noteworthy interview quotes
get Deep Customer Insights
ELIMINATE FALSE ASSUMPTIONS

why not just
run a survey?

Q:

Discovery

A:

Surveys are great for measuring, but not so good for discovering.

Vayoola's interviews are designed to uncover the “unknown unknowns" of your product-market-message fit — i.e. those variables that are affecting your business, but are currently unknown to you and your team.

Insight Consistency

Open-ended survey questions can be interpreted and answered differently by different people.

In contrast, we proactively drive each customer interview towards specific interview goals, which are defined by Vayoola’s 6 signals.

A:

Insight Depth

Open-ended survey questions can produce answers of varying depth.

We tackle this issue through engaging participants in interactive and structured interviews that consistently yield a set of rich and detailed responses.

A: