Check out the full spectrum of Vayoola’s services & deliverables to get you funded & growing your business post campaign stage.
Introduction + Brainstorm
We shake hands, get a drink, and get cracking! At Vayoola, we strongly believe in having fun while kicking ass and taking names. This is our way and it’ll be yours too. With this in mind, let’s get to know each other. We want to learn about your product, your inspiration, and your vision! If your marketing strategy is on the shelf camping out, there’s no selling your product until the spring.
Get You Noticed
Gears are grinding, pistons are pumping, and fireworks are about to go off. The Vayoola team has internalized your product vision and is ready to begin building the road towards an awesome reality.
Understanding your project’s customer segment and identifying early adopters is critical to the success of your project. By the end of this stage we’ll give you a clear vision of who your customers are, where to find them and how to speak to them - all crucial to getting you heard in the next stage. Vayoola will make sure that you know your customer segment like the back of your hand.
Using our proprietary tech and our unique method of analyzing project specific data, our team creates “scouts” to find the most fruitful path to success. In simpler terms, we construct test marketing funnels that’ll be used to reveal the best way of acquiring early adopters for your project.
In order to identify the optimal connection to your audience, we use our magic to run a large array of communication tests, establishing statistical significance in order to pick a clear winner. In plain English, by the end of this step we’ll know where and how to get your early adopters.
Enter the vital discovery stage that feeds the next step. Critically analyzing results, we tune our engine through two-way communication with your early adopters and provide you with clear insights into your target customer segment. Expect to know their demographics, psychographics, and goals. We’ll use this insight to who your customer is, where to connect with your customer and how to communicate your defined value proposition to build traction in the Soft Launch.
Get You Heard
Understanding the end consumer - Check. Time to
build up the traction with a Soft Launch that’ll put
gold at the end of this Vayoola-backed rainbow. Just
so that you know, we like to breed unicorns...
We equip your Campaign from ear to ear to get you
ready to be heard and provide a tease for your early
adopters hungry for the campaign to Launch.
Building on top of your customer segment insights,
we equip you with custom content that speaks
directly into the ears of your early adopters. This
includes a shiny landing page to represent your
brand and create conversion from your early adopters
into campaign supporters.
Our talented storytellers create targeted
communication strategy across your channels such as
web and social media. Our copywriting team will take
care of slogans, taglines, calls to actions and your
landing, and project campaign copy, so you have one
less thing to worry about.
You speak one language. The media and your audience
speak another. With ads and press outreach we bridge
this gap to amplify our efforts, get you published,
and generate pre-launch buzz! Next stop is Getting
Get You Funded
You’ve got an early adopter army primed and ready.
You’ve got the right media outlets itching at the
opportunity to cover your project. NOW is the time
to launch. So hold on to your lugnuts, it’s time for
We’re done with teasing and explaining. It’s time to
show your newly acquired raving fans exactly what
they’ve been waiting for with full force. Video and
all other related content is out of the box for your
audience consumption to strike a flawless balance
between what you want and what your customer needs.
Your backers and early adopters are part of a
movement with you! They are key players in making
your project a reality. A crucial part of the
process, we inspire them to become the fully
invested eyes, ears and voice for your project
casting an ever wider net. We hear them, their
needs, and questions, and in return empower your
army to fire up the word and amplify our efforts!
At this stage the funding is done, but your
product’s journey is just beginning. This is
precisely the point where you get to work on
designing v2.0 of your product. Hidden in your
backer rolodex are future brand evangelists and Beta
testers. Vayoola will work with you to set goals and
milestones on this front.